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American Mikaela Shiffrin's bid for Alpine skiing history will inspire young fans but brands may be harder to sway as her sport fights to get a bigger share of the sponsorship pie, experts say.
American Mikaela Shiffrin claimed yet another record in her trophy-laden career as she secured an 83rd women's World Cup victory on Tuesday, moving her to the top of the list past her compatriot Lindsey Vonn.
Before Mikaela Shiffrin skied into the history books with an 83rd World Cup victory on Tuesday (Jan 24), she took time to acknowledge the more than 100 course workers as they finished a long night of clearing excess snow off the Italian piste.
Before Mikaela Shiffrin skied into the history books with an 83rd World Cup victory on Tuesday, she took time to acknowledge the more than 100 course workers as they finished a long night of clearing excess snow off the Italian piste.
American Mikaela Shiffrin claimed yet another record in her trophy-laden career as she secured an 83rd women's World Cup victory on Tuesday, moving her to the top of the list past her compatriot Lindsey Vonn.
Mikaela Shiffrin reached the summit of ski racing on Tuesday, passing fellow American Lindsey Vonn with victory in the giant slalom at Kronplatz to become the most successful female Alpine skier in World Cup history with an 83rd title.
American skier Mikaela Shiffrin won a record 83rd World Cup race Tuesday in Italy.
American skier Mikaela Shiffrin was poised to take a record 83rd women's World Cup win on Tuesday after setting the fastest time in the first leg of a giant slalom in the Italian resort of Kronplatz.