How Mexico's World Cup run brought a small Oregon town to life - ESPN
JOSE MOLINA HAS spent months planning for this summer. The giveaways and raffles, the tables and screens to show the World Cup games, and the social media posts to promote the food truck he owns, El Pariente Mariscos y Mas, in Woodburn, Oregon. «If you want to market to Latinos,» Jose says, «TikTok and Facebook is what hits.»


