Cricket In Olympics: A Sporting, Business Bonanza For The Sport
For long, cricket remained a statistical global sport sans a true global footing. A solid fan base of 2.5 billion and an ever-swelling TV revenue formed its axis to be labelled as a sport with a worldwide appeal, second only to football. However, in reality, all of it is parked in the Commonwealth countries and even among them India alone helm around 70 percent, if not more, of those numbers. But now, all this could change as cricket, in its T20 avatar, has made its re-entry into the Olympic fold through the 2028 edition at Los Angeles, and it is a mutually beneficial association from sporting and commercial angles. From a sporting perspective, the Olympics provides an unmatchable platform for cricket, perhaps even bigger than a World Cup.
