Women Athletes At The Forefront Of adidas' 'Impossible Is Nothing' Campaign Chapter 3
"Where there is a will, there's a way." This proverb sits perfectly with Indian women athletes, who have been making a splash in the field of sports, despite facing several obstacles. The year 2021 saw Indian women athletes leading the way as the contingent returned from Tokyo with its best ever showing in an Olympic Games. adidas aims to create new possibilities for women with its biggest ever commitment to innovation, athletes and future generations. This time through inspiring the next generation of women athletes to continue to push boundaries and strive for change, by investment in grassroots programs. adidas with its 'Impossible is Nothing' Campaign aims to create new possibilities for women in sports. Winners from the Tokyo Games, Lovlina Borgohain and Mirabai Chanu, were part of a special show on NDTV, along with upcoming long jump star Shaili Singh and adidas' Aparna Wahi, to talk about women athletes achieving global success despite several odds and proving that "impossible is nothing" for these sportswomen.
