IPL Records Highest Ever Viewership In First 10 Matches, Says Official Broadcaster
The Indian Premier League recorded a viewership of 35 crore in its first 10 matches, which is higher than any previous edition of the tournament including the seasons played during the COVID-19 pandemic, the event's official broadcaster claimed on Thursday. As per BARC data released by Disney Star, the overall watch-time for the tournament has sky-rocketed to 8028 crore minutes which is 20 per cent higher than last year. "We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament," Sanjog Gupta, Head of Disney Star (Sports) said in a press release.


