"Not A Money Making Exercise": ICC CEO On World Body's Bid For Cricket's Inclusion In Olympics
ICC CEO Geoff Allardice on Sunday said the ICC's bid for cricket's inclusion at the Olympics is not aimed at making money but it's about taking the sport to non-cricketing markets to grow its global reach. Allardice made the statement following the ICC's push for inclusion of the sport in the Olympics after women's T20 cricket is set to make its debut at the 2022 Commonwealth Games in Birmingham. The men's competition has already made its debut at the 1998 Commonwealth Games in Kuala Lumpur.


