Beijing Olympics spotlight: The pressure on face of the Games Eileen Gu is immense
Eileen Gu is already one of the most marketable sports people on the planet. At the age of 18, the freestyle skier and model is the best women’s halfpipe athlete in the world and she has already been on the cover of Vogue. The extremely talented teenager is the face of the Beijing Olympics, but from the outside she is at the centre of a soft power grab by China, whether she likes it or not.


