On this episode of the Exchange, we focus on the multibillion-dollar pet industry. People are going to extra lengths to care for their beloved pets, and with this, the industry is booming across North America and Europe. We speak to Sonia Morgan, the CEO of Pet Travel EU, who focuses on the transportation of our furry friends. We also visit a dog daycare centre that watches over our pets whilst we work, and we get the latest from Jeff Hamilton, CEO of Nestle Purina, who contextualises just how massive the pet industry is.