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ICC media rights: Viacom, Disney, Sony, Zee stay away from mock auctions on Day One, 'unconvinced' with bid process
Sony and Zee - all four major broadcasters and potential bidders to pick the International Cricket Council (ICC) media rights for the India market later this month - stayed away from the mock-auction process on Wednesday. TOI can confirm that all the four broadcasters made it a point to not attend the mock auction in order to take a stand on the processes that the ICC has put in place to carry out this bidding process.