Correlation of services with Maslow's pyramid helps to increase customer satisfaction, - member of Board of OTP Bank
When implementing digital services, developing digital products and working with customer experience, the OTP Bank team correlates its approaches with 4 aspects of customer values. This was stated by Oleg Klymenko, Member of the Management Board of OTP Bank responsible for retail business development, during the conference DIGITALIZATION BANKING: the next stage - 2024, organized by the International Financial Club BANKIR.


