160 Percent Increase: Border-Gavaskar Trophy 2024/25 Shatters More Cricket Viewership Records
The Border-Gavaskar Trophy 2024/25, hotly contested between India and Australia, is setting record numbers in terms of cricket viewership across the world. The thrilling contest in the first Test at Perth captivated a record-breaking 70.8 million viewers-a 70% growth in reach-and generated 8.6 billion minutes of watch-time on Indian broadcaster Star Sports, a 160% increase over the first test during India's previous tour to Australia on television. With a remarkable 38% growth in TVR, this match is now the highest-rated bilateral away Test in BARC's history.


