Valentine’s Day Billions: Businesses’ enduring love affair with February 14th
On this episode of the Exchange, we focus on the multibillion-dollar business of Valentine’s Day. February has been the month of love since the 14th century, but technology is transforming the business of romance. The European President of luxury hotel group, Four Seasons Adrian Messerli, explains how the biggest brands are wooing customers by combining old traditions with the latest digital innovation.


