Rise of the super shoes: London Marathon to showcase technological foot race
W hen the world’s greatest distance athletes square off in the London Marathon on Sunday, there will be a battle within a battle, a technological arms race within the race. In the myriad fascinating storylines – a potential women’s world record, Mo Farah’s last dance over 26.2 miles and four of the five fastest men in history slugging it out – there is an intriguing multimillion-dollar subplot that pits brand against brand, and super shoe against super shoe.
