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Sachin Tendulkar Discreetly Tests "Ten X You" Cricket Gear On And Off Field

Legendary cricketer Sachin Tendulkar, leading the India Masters, has been testing products from his new sports athleisure brand, "Ten X You," through the International Maters League. This venture, under the company SRT10 Athleisure Pvt Ltd, has Tendulkar blending his cricketing expertise with a hands-on approach to product development. Tendulkar, alongside former Swiggy executives Karthik Gurumurthy and Karan Arora, launched SRT10 Athleisure last year with backing from Peak XV (formerly Sequoia) and Whiteboard Capital. Unlike typical celebrity endorsements, Tendulkar's involvement goes far beyond being a mere face. Sources close to the project reveal that he has been deeply engaged in shaping the brand's vision and strategy of driving accessibility to premium sporting goods through local manufacturing. He is has also been working closely with design and product teams for over six months. The initial product lineup includes athleisure apparel and footwear, with a focus on cricket and training gear-items which Tendulkar has been spotted sporting during IML matches.

Band Playing At United Center Damaged Michael Jordan's Championship Banners With Its Pyrotechnic Display

I'm not a big fan of fireworks. I feel like once you've seen one fireworks display, you've seen them all.

Vikings acquiring RB Jordan Mason in trade with Niners - ESPN

The Minnesota Vikings continued their active offseason Saturday night by acquiring running back Jordan Mason from the San Francisco 49ers.

Late header from Irish defender Jake O’Brien earns Everton a draw at home to West Ham

Irish defender Jake O’Brien’s last-gasp equaliser secured a 1-1 draw with West Ham and extended Everton’s unbeaten run in the Premier League to nine games.

Bisa Angkat Trofi Carabao Cup Lagi, Kapten Van Dijk?

Trofi Carabao Cup musim lalu jadi pencapaian pertama Virgil van Dijk sebagai kapten Liverpool. Bisakah Van Dijk mengulanginya lagi akhir pekan ini?

Canadians win 3 gold medals at short track worlds in Beijing

The Canadian short track speed skating team won three gold medals and added a silver at the world championships in Beijing on Saturday.

Defender Kim out of South Korea squad with Achilles tendon injury

Bayern Munich defender Kim Min-jae has been dropped from the South Korea squad ahead of their home World Cup qualifiers against Oman and Jordan due to an Achilles tendon injury, the Korean Football Association said on Saturday.

Norris edges Piastri for pole as McLaren lock out Melbourne front row

MELBOURNE: Lando Norris clinched pole position on Saturday for the season-opening Australian Grand Prix ahead of teammate Oscar Piastri as McLaren fired a warning shot to their rivals. In scorching hot conditions at Melbourne’s Albert Park, world champion Max Verstappen came third in tense qualifying. Mercedes’ George Russell will keep Red Bull’s four-time world champion company on the second row. Lewis Hamilton will start in eighth on his Ferrari debut. “It’s the perfect way to start the year. A big congrats to the team, everyone has done an amazing job to start with a one-two,” said Norris after his 10th career pole. “But it is just quali, right? Let’s see tomorrow,” he added. “The car is extremely quick. When you put it together it is unbelievable, but it is hard to put it together. “I’m never going to get ahead of myself, I’m confident the car is in a good place but we have never run it in the wet.” The forecast for Sunday’s race is cooler temperatures and rain. Norris eclipsed his rivals with a flying lap of one minute 15.096 seconds on soft tires, 0.084sec ahead of Piastri. “Pretty happy, great to start the year on the front row,” said Piastri. “Pretty happy with how qualifying went but just not quite enough in Q3, but it is a long season so a good start,” added the Australian. “Maybe left a little bit on the table.” No Australian driver has won their home race since Alan Jones in 1980, but that was a non-championship race before Australia was added to the F1 calendar in 1985. Verstappen, who was the pole-sitter in 2023 and 2024, was three-tenths behind Norris. But his rookie teammate Liam Lawson, who replaced the underperforming Sergio Perez, failed to get out of Q1.

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Sachin Tendulkar Discreetly Tests "Ten X You" Cricket Gear On And Off Field

Band Playing At United Center Damaged Michael Jordan's Championship Banners With Its Pyrotechnic Display

Vikings acquiring RB Jordan Mason in trade with Niners - ESPN

Late header from Irish defender Jake O’Brien earns Everton a draw at home to West Ham

Bisa Angkat Trofi Carabao Cup Lagi, Kapten Van Dijk?

Canadians win 3 gold medals at short track worlds in Beijing

Defender Kim out of South Korea squad with Achilles tendon injury

Norris edges Piastri for pole as McLaren lock out Melbourne front row