For Saudi Arabia, rush of star football signings could be its most effective tool
Another day, another high-profile Champions League footballer being offered huge money to move to Saudi Arabia. Cristiano Ronaldo and Karim Benzama have signed up, N’Golo Kanté is close to joining the party and Lionel Messi, Sergio Busquets and Pierre-Emerick Aubameyang are among others being courted. It all forms part of a plan to use the sport to sanitise the country’s reputation.