FIFA urges broadcasters to 'pay what women's game deserves' for 2023 World Cup rights
FIFA has rejected a number of bids for the 2023 Women's World Cup broadcast rights for being too low, the body's Chief Business Officer Romy Gai said as he called on broadcasters to seize the "opportunity" provided by the women's game. Gai, who was appointed to the role earlier this year, said the bids did not reflect the popularity of women's football and highlighted the 2019 World Cup's record viewership figures.


