Alistair Brownlee believes a Balearic battle with two former fellow Olympic champions can catapult the profile of triathlon to new heights. Brownlee helps form a star-studded line-up in the Spanish sun alongside reigning Tokyo champion Kristian Blummenfelt and Beijing 2008 gold medallist Jan Frodeno, who is widely considered the greatest triathlete of all-time. Ad The 100km race — 2km swim, 80km bike and 18km run — will be the first time the decorated trio have competed against each other as the PTO looks to revolutionise awareness and drive further visibility of the sport.