Cricket Australia on Monday said it has released a new five-year strategic plan for cricket in the country, designed to enhance the game's long-term financial sustainability, significantly increase participation and ensure cricket remains at the heart of Australian life. 'Where the Game Grows' is underpinned by the ultimate belief that cricket is truly a game for all; one that has incredible power to bring people together and benefit society, both on and off the field. "It celebrates and respects cricket's proud history while looking positively towards the future, seeking to drive bold, transformative change in digital experiences, junior participation, inclusion, gender equality, sustainability, reimagining the W/BBL, connection through storytelling and playing a part in developing the game globally," read an official statement.