It's no secret that BookTok, the nickname for TikTok's enthusiastic community of readers, loves a hockey romance. But a recent crossover-gone-wrong between the online community and a real-life NHL team has left hockey and romance fans alike wondering where the line is when it comes to online discourse.
For about a year, the Seattle Kraken leaned into the BookTok community and their penchant for hockey romance novels by posting slow-motion videos of players doing everything from drinking water to walking by in suits.
The team's forward, Alex Wennberg, quickly became popular with BookTok users and became a viral fixture on BookTok. WATCH | Kierra Lewis' TikTok vlog from a Seattle Kraken warm-up: One user, Kierra Lewis, garnered particular attention for her playful and somewhat raunchy sports romance content.
Lewis's content was so popular that the Kraken invited her to attend a playoff game, and even gifted her a custom jersey with "BookTok" emblazoned on the back.