They call it TrackTown USA: a magical oasis where track and field is respected and revered, and given near-equal billing to the major sports.
And for the next 10 days Eugene, Oregon will seek to conjure up an even greater feat: by making the rest of America follow suit.
To the outsider, Eugene appears a baffling choice to host America’s first world athletics championships. Especially when its population is only 170,000.
But this is where the American jogging craze was born in the 1960s, when the Oregon coach Bill Bowerman introduced it to the masses after a trip to New Zealand.
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