Jake Paul is doubling down on his commitment to boxing with a unique endeavor. The YouTuber-turned-prizefighter will partner with USA Boxing ahead of the 2024 Summer Olympics in Paris, officials told ESPN on Tuesday.
Paul, 26, will travel to the Olympic Training Center in Colorado and the Olympics with the boxing national team and essentially cover what they are doing on his social media channels, with the hope of building awareness and growing popularity for the team specifically and amateur boxing in general.
In addition, Paul will advise athletes on how to grow their own brands. «Within just three years of becoming a professional boxer, Jake Paul has become a standout inspiration to younger generations and has emerged as one of the most exciting, influential figures in boxing history,» Mike McAtee, the executive director of USA Boxing, said in a statement. «Jake's mentorship will be a vital resource to the young athletes on Team USA to ensure they capitalize on building brand IP as they get the opportunity to perform on the biggest stage in the world at the most iconic contest in history: the Olympics.» Qualified boxing Olympians Joshua Edwards and Morelle McCane attended Paul's boxing match Friday night in Orlando against Andre August.
They walked out with Paul for the bout and created content with him at the event. Paul won via first-round knockout with an uppercut. «It has always been my goal to shine a spotlight not just on boxing as a sport, but on the people who work so hard to be the best within it,» Paul said in a statement. «The mindset of pursuing greatness is one I both see and personally share with Mo McCane, Joshua Edwards, and the rest of Team USA's boxing talent.