Nike has finalized NIL endorsement deals with five top amateur basketball players, headlined by LeBron James' son, Bronny James of Sierra Canyon High School.
The eldest son of the NBA star turned 18 over the weekend, and has already been incorporated into the roll out of the Los Angeles Lakers forward's newest signature sneaker, the Nike LeBron 20.
The elder James signed a lifetime deal with Nike in 2015, and recently unveiled The LeBron James Innovation Center at the company's Beaverton, Oregon, headquarters.
In addition to Bronny James, Nike also finalized NIL deals with Iowa point guard Caitlin Clark, Stanford guard Haley Jones, Sierra Canyon High School star guard Juju Watkins, and top 2023 guard D.J.
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