AFC U-23 Asian Cup won by Saudi Arabia was competition’s most engaging

01.07.2022 - 11:27 arabnews.com

The AFC U-23 Asian Cup won by Saudi Arabia in Uzbekistan last month saw a record-breaking 340 million social media impressions — a massive increase of 193.8 percent from the fourth edition in Thailand two years ago.

Asia’s top 16 teams competed for 19 days across 32 matches in the cities of Tashkent and Qarshi, with the Kingdom clinching the coveted fifth crown by defeating hosts Uzbekistan 2-0 in a captivating decider.

The biggest increase was observed through the video content which received 46.9 million views on the AFC’s digital platforms, a rise of 1,066 percent from the 2020 edition, while the newly launched AFC TikTok account also garnered 9.3 million views with close to a million engagements.

The AFC’s Twitter account generated the highest improvement in impressions with a 217 percent increase from 2020 to 33 million, followed by Instagram, which received 115.65 million impressions or an increase of 119 percent, while the AFC’s Facebook impressions rose by 80 percent to nearly 110 million.

NBA cup Rafael Nadal Iga Swiatek Britain France Uzbekistan Japan Saudi Arabia Thailand Vietnam North Korea Tashkent Iraq

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