OKX want to continue working with Manchester City for 'decades' as one of the club's main sponsors released a limited edition shirt.
City have been in partnership with the cryptocurrency exchange company since 2022, who have gone from an official cryptocurrency partner to get their brand on the training kit and then the shirt sleeve thanks to a £55m deal in just over two years. OKX have also signed up players including Jack Grealish, Ruben Dias and Alex Greenwood on individual deals to strengthen the connection.
The latest collaboration is the 'Unseen City Shirts' project, involving the release of a new kit design by artist Christian Jeffrey that is available to download as a digital collectible (NFT) on the OKX app. As well as being an unlimited amount of free downloads, there are also 20 'rare' and five 'ultra rare' collectibles available that bring prizes including the physical shirt, hospitality tickets for a City game and the chance to play on the Etihad pitch.
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"This is a fundamental part of our fan engagement strategy," explained City Football Group chief marketing and fan engagement officer Nuria Tarre. "I don't like calling it technology - technology is everywhere in life - it is more about acknowledging that most of our fans will not be able to make the real experience at the Etihad so how do we bring those fans closer to the club they follow?
"Digital engagement, virtual experiences, digital collectibles like the ones we've seen create that bond with fans and with our brands. It's fundamental for us.
"It's important to have a global
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Ruben Dias
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