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McDonald’s, milk, Ronaldo: the top 10 football adverts of the 90s

Scott Parker before he was Scott Parker, or rather when he was a lad called Jimmy who loved doing keepie-uppies in his back garden, and what impressive keepie-uppies they were. Indeed historians believe this may have been the first sighting of sick tekkers on British television, and it’s what made this ad, used by McDonald’s to promote itself as an official sponsor of the 1994 World Cup, catch attention. It is simple and cool, and because of who Jimmy grew up to be it is memorable. Not that Parker, who was 13 and at Charlton’s academy when the ad was made, looks back at it with huge fondness. “I was known as the McDonald’s boy for large parts,” he said in a recent interview. “It was horrendous.”

This isn’t a great ad. The acting is terrible while the jokes it’s built around are lame to say the least. But none of that matters because of this ad’s legacy, capturing a time when an England player missing a penalty at a major tournament was such a big deal it could be part of a global pizza chain’s marketing campaign, and so few men had gone through that particular trauma that they could be fitted around a small table. Film this ad now and you’d need to hire an entire restaurant floor to get everyone in – David Batty sitting next to Darius Vassell, sitting next to Frank Lampard, sitting next to Bukayo Saka … – and while that would make it undeniably eye-catching it would also make it less significant.

I’ve never tripped on magic mushrooms but if ever I did, I imagine this ad is what it would feel like. There’s René Higuita, in full goalkeeper’s kit, buying juice mix from a kid in a Colombian convenience store. There’s René Higuita playing football with the same kid, as well as others, in a park. And there’s René Higuita

Read more on theguardian.com