England sponsors are under growing pressure to take a stand against the human rights controversies overshadowing Qatar 2022 after Denmark’s kit manufacturers said they ‘don’t wish to be visible during a tournament.’ Sportswear firm Hummel yesterday released a monochrome kit, which effectively camouflages their distinctive logo, for the World Cup in protest against the host country, whose human rights record has been under huge scrutiny in the build-up to the tournament.
Other companies are now being tipped to follow suit; with their decision described a ‘watershed’ moment yesterday. Nike are coming under increasing pressure to follow Hummel's suit in making a stand Denmark unveiled a monochrome World Cup kit in protest against Qatar's human rights record However, it is unlikely that England’s kit sponsors Nike will take similar action.
The fact the sportswear giants have contracts with multiple teams participating in the tournament makes it complicated for Nike to take a similar stance as Hummel.
Denmark are the only team who have Hummel as a kit manufacturer at the World Cup. Speaking to Sportsmail Ben Peppi, a sports commercial expert at JMW Solicitors, said Hummel’s stance puts significant pressure on other companies to follow suit. ‘This is a watershed moment for the World Cup, a clear on the field visible stance - it’s a very powerful PR message from Hummel that definitely puts pressure on others to follow suit,’ said Peppi. ‘This won’t be the last company to do this - it’s a huge stand against FIFA.’ It now remains to be seen whether the official partners of the England team and Football Association make similar statements in the lead up to the tournament.Read more on dailymail.co.uk