Denmark unveil World Cup ‘protest’ kits criticising Qatar’s human rights record

Denmark will wear shirts at the World Cup that criticise the human rights record of host nation Qatar, with a black option unveiled to honour migrant workers who died during construction work for the tournament.

“The colour of mourning,” kit manufacturer Hummel said in a post on Instagram releasing the black third-choice design. “While we support the Danish national team all the way, this shouldn’t be confused with support for a tournament that has cost thousands of people their lives,” the company said.

The designs seem to complete a promise made by the Danish FA last November to wear clothing with “critical messages” at the tournament.

Though Fifa’s World Cup rules prohibit political statements on team uniform, the three Denmark shirt designs in all-red, all-white and all-black appear to comply with no words or symbols that are an explicit statement. The national team badge, Hummel logo and decorative white chevrons – a famous feature of the Denmark shirt since the 1980s – are faded into the same single colour as the shirt, but remain visible. “We support the Danish national team all the way, but that isn’t the same as supporting Qatar as a host nation,” added Hummel.

Denmark, ranked No 10 in the world, and who reached the European Championship semi-finals last year, have been one of the 32 World Cup teams most likely to take a strong stance against Qatar. The Danish FA also joined a European campaign launched last week for captains to wear heart-shaped, multi-coloured “OneLove” armbands in World Cup games.

Qatar has been fiercely criticised in the past decade for its treatment of migrant workers, mostly from south Asia, needed to build tens of billions of pounds’ worth of stadiums, roads, hotels and further