Emma Hayes has bemoaned women’s football being ‘too cheap’ after Arsenal sold 51,000 tickets for their upcoming North London Derby at £12.
The Chelsea head coach believes that clever scheduling should be prioritised over cheap tickets as a way of attracting more fans to Women’s Super League matches.
Arsenal will host rivals Tottenham in front of 51,000 on Saturday. It will be the biggest-ever crowd at a WSL game, trumping the attendance of just over 20,000 at Manchester United’s win over Everton at Old Trafford last season.
But Hayes believes that selling tickets at £12 is counter-productive. The 45-year-old argues that matches should be scheduled at more opportune times, such as the men’s international break, while clubs can still benefit financially. “I've said it many times, women's football is too cheap and I will stand by that.Read more on express.co.uk