Inside the Riyadh cafe transforming how fans watch football in Saudi Arabia
RIYADH: A rollercoaster of an evening between Argentina and Egypt in Atlanta was felt almost 12,000 km away in Riyadh’s Al-Malqa District. Up To You, a cafe that opened in the summer of 2025, has become a go-to for avid sports fans in the Kingdom’s capital — but also for those who have never considered themselves football fans.


