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BENGALURU : The end of Serena Williams' glittering tennis career will have little to no impact on the American's brand value and her earnings from endorsements could even surge post-retirement, industry experts told Reuters.
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Serena Williams said Friday that she will not reconsider her decision to retire from tennis, but added: "You never know". Williams suffered what was almost certainly a career-ending defeat when she was knocked out of the US Open by Australia's Ajla Tomljanovic.
NEW YORK — Serena Williams lost what is expected to be the last match of her transcendent tennis career Friday night, eliminated from the U.S. Open in the third round by Ajla Tomljanovic 7-5, 6-7 (4), 6-1 before an electric crowd at Arthur Ashe Stadium.
Serena Williams suffered a likely career-ending defeat when she was knocked out of the US Open on Friday by Australia's Ajla Tomljanovic. The 23-time Grand Slam title winner, and six-time champion in New York, lost her third round clash 7-5, 6-7 (4/7), 6-1.
Since exploding onto the tennis scene as a 14-year-old, Serena Williams has achieved everything on a tennis court — but her incredible collection of titles and trophies barely define the imprint the American has left on her sport.
Serena Williams lost what is expected to be the last match of her transcendent tennis career Friday night, eliminated from the U.S. Open in the third round by Ajla Tomljanovic 7-5, 6-7 (4), 6-1 before an electric crowd at Arthur Ashe Stadium.
Coco Gauff dominated fellow American Madison Keys to win 6-2 6-3 and reach the US Open fourth round for the first time. The 18-year-old Gauff, who was once again called on to warm up Arthur Ashe Stadium court for Serena Williams ahead of her compatriot's highly-anticipated night match, has now made the second week of all four grand slams. Gauff began tentatively and was broken in the first game but quickly regrouped, breaking back and firing an ace up the tee for a 4-1 lead she would not relinquish. The 12th seed maintained her level in the second set as she redirected former finalist Keys' powerful groundstrokes and sealed the win on her opponent's 22nd unforced error. The French Open finalist, who improved to 11-3 at majors this year, said she was honoured to open up for Williams at the tournament for the third time and would be again glued to her idol's match. "It's been amazing. I haven't missed it," Gauff said. "Even the day when I watched it on TV I had to order room service. I know she's on my side of the draw and I don't know when I might face her but that's the goal." Gauff will be the favourite when she takes on China's Zhang Shuai on Sunday.