Trailblazing new campaign championing 'child-first' approach to coaching
A new campaign launched today by the Children's Coaching Collaborative, 'Play Their Way' champions a 'child-first' approach to sport and physical activity, and pledges to transform the way that young people are coached. Sport England research shows a post-pandemic drop in the number of children who enjoy the regular exercise they do. Only 47% of children who exercise regularly strongly agree that they enjoy taking part in sport and physical activity and 53% of all children do not get enough exercise*.


