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Andy Burnham has promised to stop calling the AO Arena by its former name of the MEN. The Greater Manchester mayor made the pledge as he hailed a 'new era' for the entertainment venue as it extends its naming deal with AO.
A Dumfries-based business is sponsoring a local curling team for a third year.
NEW DELHI : Indian conglomerate Tata Group has bagged the title sponsorship of the Indian Premier League (IPL) for 2024-28 for a "record-breaking" $300 million, the league organisers said on Saturday.
The Tata Group has retained the title sponsorship rights of the Indian Premier League (IPL) for the next five years, sources confirmed to NDTV. The new deal will see Tata continue as the title sponsor of the marquee T20 event until 2028. Tata cracked the deal after matching the figure presented by Aditya Birla by using its Right to Match (RTM) card. One of India's largest business conglomerates, the Tata Group had earlier replaced Chinese mobile manufacturer Vivo as the IPL title sponsor. It was a two-year deal from 2022 to 2023.
The coming to an end of Ulster Rugby’s sponsorship deal with Kingspan has been welcomed by the Grenfell disaster’s bereaved and survivors group.
The Saudi Pro League says its recent trebling in official partners puts it in the top three in the world for sponsorship revenue, with a staggering 2,000-plus per cent growth in the past six months.
Puma will end its sponsorship of the Israel national football team in a decision made a year ago and which was not connected to calls for consumer boycotts following Israel’s military action in Gaza, the Financial Times reported on Tuesday. The Germany-based sportswear company decided not to extend its contract with the Israel Football Association, therefore as of next year, it will no longer be providing the team with kits, FT reported citing an internal note seen by the newspaper. Various brands have been impacted by a boycott campaign, accused of endorsing Israel amid its military offensive in the Gaza Strip since the deadly Hamas attack in southern Israel on Oct. 7. However, Puma made the decision to stop supporting Israel’s national football squad because of financial reasons and was in line with a broader strategy plan known as “fewer-bigger-better” which aims to promote greater selectivity in sports marketing, the newspaper cited people familiar with internal discussions as saying. Puma — which is also set to conclude its sponsorship of Serbia’s national team next year — intends to keep reviewing all of its current relationships and future prospects.