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Sponsorship Sport News

Luke Cawdell - Brad Galinson - Gillingham FC end 12-year sponsorship with MEMS Power Generation - company boss Colin Jarvis disappointed as club "modernise approach" - kentonline.co.uk - Usa

Gillingham FC end 12-year sponsorship with MEMS Power Generation - company boss Colin Jarvis disappointed as club "modernise approach"

Gillingham Football Club say they are modernising their approach to sponsorship after ending a long-running association with local power generation company MEMS.

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Thomas Reeves - Isthmian Premier club Folkestone Invicta agree two-year sponsorship and investment opportunity with Alcaline UK - kentonline.co.uk - Britain - county Kent

Isthmian Premier club Folkestone Invicta agree two-year sponsorship and investment opportunity with Alcaline UK

Folkestone have agreed a two-year sponsorship deal with “a substantial local company” which will see the name of the ground changed.

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Gianni Infantino - Australian government backs Fifa’s decision to deny Saudi Arabian sponsorship of Women’s World Cup - theguardian.com - Qatar - Australia - New Zealand - Saudi Arabia

Australian government backs Fifa’s decision to deny Saudi Arabian sponsorship of Women’s World Cup

The federal sports minister, Anika Wells, has backed Fifa’s decision not to make Saudi Arabia’s tourism board a major sponsor of the women’s World Cup in Australia, saying she was “thrilled” that focus wouldn’t be detracted from the event itself.

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Gianni Infantino - Vivianne Miedema - Fifa admits defeat over plans for Saudi sponsorship of Women’s World Cup - theguardian.com - Netherlands - Brazil - Usa - Australia - China - New Zealand - India - Rwanda - Saudi Arabia

Fifa admits defeat over plans for Saudi sponsorship of Women’s World Cup

Fifa has admitted defeat over plans to make Visit Saudi a key sponsor of this year’s Women’s World Cup in Australia and New Zealand after a huge backlash from organisers and players.

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Marianne Vos - Women’s Tour cycling at risk of cancellation if sponsorship not found - theguardian.com - Britain - Birmingham -  Northampton

Women’s Tour cycling at risk of cancellation if sponsorship not found

This year’s Women’s Tour is at risk of cancellation if fresh sponsorship cannot be found. Britain’s longest-running major international stage race, which counts Lizzie Deignan, Marianne Vos and Elisa Longo Borghini as former winners, is in peril after the loss of key partners has left a £500,000 shortfall in funding.

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Canadian Tire commits half its sponsorship dollars to women's professional sports - cbc.ca - Canada

Canadian Tire commits half its sponsorship dollars to women's professional sports

Canadian Tire Corp. has announced a new commitment to improve gender equity in sports, saying at least half the money it spends sponsoring professional sports will go toward women by 2026.

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James Johnson - Alex Morgan - Saudi sponsorship won't align with vision for women's World Cup, says Football Australia chief - channelnewsasia.com - Australia - New Zealand - Saudi Arabia - county Johnson

Saudi sponsorship won't align with vision for women's World Cup, says Football Australia chief

Football Australia (FA) and its stakeholders have reached an "overwhelming consensus" that a reported Saudi Arabia sponsorship deal does not align with their vision for the women's World Cup, FA chief executive James Johnson said on Monday.

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James Johnson - Fifa could perform U-turn on Saudi sponsorship of Women’s World Cup - theguardian.com - Australia - New Zealand - Rwanda - Saudi Arabia

Fifa could perform U-turn on Saudi sponsorship of Women’s World Cup

There is cautious but growing optimism among Football Australia officials that Fifa will make a U-turn by dropping plans to unveil Visit Saudi as a key sponsor of the Women’s World Cup.

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