Tennessee Finds Unique Way To Sell Neyland Stadium Branding Rights Without Changing The Iconic Name
The Tennessee athletic department has found a unique way to raise money for a different-looking future in collegiate sports, with revenue sharing on the horizon. In what could turn out to be one of the biggest deals when it comes to sponsorship, the school has struck a 20-year deal with Pilot travel center for branding rights to Neyland Stadium.


