IPL media rights tender likely next weekMUMBAI: For the third time in 15 years, the coveted media rights for the Indian Premier League (IPL) will go on sale. The BCCI is ready with the Invitation-To-Tender (ITT) for the 2023-27 cycle and is likely to bring it out next week. "Transparency" remains the keyword in the entire process and to ensure the same, the BCCI has gone ahead and decided to conduct an e-auction. BCCI secretary Jay Shah, who is overseeing the entire process, says he has little doubt the game's hottest property anywhere in the world will once again justify its ability to attract top-dollar in the India market, and globally. "Doing our best to acquire the justified value that a brand like IPL warrants is definitely on top of my mind. At the same time, we will also maintain complete transparency and that is one of the reasons why the media rights will be awarded through an e-auction," Shah told TOI this week. "You can gauge the popularity of the league and the confidence of the investors from the interest it generated and the valuation that the two teams attracted".