Chelsea ownership crisis opens door to four inventive solutions to kickstart exciting new era
As much as sponsorships on kits have been a bone of contention personally in recent times, they can also provide the finishing touch to a brilliant design. The Fly Emirates logo on my favourite Chelsea home kit during the famous 2004/05 season brings wonderful childhood memories flooding back to me instantly. Even the O2 logo on the Arsenal kit during a similar period brings a sense of nostalgia, invoking visions of Thierry Henry with his famous gloves.


