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Even as Huddersfield Town were keeping careful watch on their finances in the summer of 2020, they were still able to unearth one of the bargain signings of a difficult window. It was apparent very quickly at a six-figure sum believed to be in the region of half a million pounds, Pipa was a steal.
Walt Disney Co., Viacom18-led JV and Times Internet have turned out to be the big winners in the Indian Premier League (IPL) media rights e-auction for the 2023-27 cycle that concluded over a period of three days on Tuesday evening. By the time the e-auction was done, the BCCI - parent body that runs the IPL - was laughing its way to the bank, having pocketed a handsome Rs 48,390 crore across the four buckets sold. IPL MEDIA RIGHTS AUCTION: AS IT HAPPENEDDisney and Viacom had won Packages A and B - TV and digital in India - on the morning of Day Two of the auction for Rs 44,075 crore with Disney bidding at Rs 57.5 crore per game (total of Rs 23,575) for TV and Viacom bidding Rs 50 crore per game (total of Rs 20,500 crore) for digital. Later, between Day Two and Three, Viacom grabbed Package C - the set of 98 non-exclusive matches on digital across five years - at Rs 33.24 crore per match (total of Rs 3,258). Disney, along with the Zee Group, began bidding heavily for Package C on Day Three, taking the price up from a base price of Rs 16 crore per game but Viacom had "made up its mind" to as much premium it would take and retain the package. Exclusivity, say those in the know, remained everything between Packages B & C.
MUMBAI: US media behemoth Walt Disney and Indian conglomerate Reliance Industries were the major winners in a high-stakes bid to broadcast the IPL, the world's richest cricket league, for the next five years in deals fetching the organisers US$6.2 billion.
BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023. While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore. IPL Media Rights Auction:AS IT HAPPENED
MUMBAI :U.S. media behemoth Walt Disney and Indian conglomerate Reliance Industries were the major winners in a high-stakes bid to broadcast the IPL, the world's richest cricket league, for the next five years in deals fetching the organisers $6.2 billion.
MUMBAI :U.S. media behemoth Walt Disney and Indian conglomerate Reliance Industries were the major winners in a high-stakes bid to broadcast the IPL, the world's richest cricket league, for the next five years in deals fetching the organisers $6.2 billion.
BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023. While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore.
It has been a big pay day for the Board of Control for Cricket in India (BCCI) as the lucrative media rights for the Indian Premier League has raked in the expected billions for the cricket board. After the fate of the all important packages A (TV rights) and B (Digital rights) were decided on Monday, broadcasters slugged it out for package C, which has a select non-exclusive rights deal.