With a $500K NIL endorsement opportunity, College Basketball Crown is a game-changer
The College Basketball Crown just rose to another level heading into the inaugural year of the tournament, with big news dropping on Tuesday. The 16-team tournament, which features a combined 11 teams from the Big 12, Big East and Big Ten, announced a first-of-its-kind Name, Image and Likeness prize pool that will reward the championship team with a $300,000 NIL package. The runner-up will earn a $100,000 package, while $50,000 will go to the semifinalists through a new venture labeled the Vivid Seats Ambassador Program.
