EA Sports To End FIFA Video-Game Partnership After Three Decades
The wildly popular FIFA video-game series will be rebranded EA Sports FC next year, its publisher Electronic Arts said on Tuesday, ending a three-decade relationship with football's governing body. Launched in 1993, a generation of millions of football fans and gamers across the globe grew up playing the game and it became a huge money-spinner. But "months of tense negotiations" between California-based Electronic Arts (EA) and governing body FIFA failed to end in an agreement to extend the partnership, The New York Times reported.
