EdTech company BYJU'S has been announced as an official sponsor of the FIFA World Cup Qatar 2022. Through this partnership, BYJU'S will leverage its rights to the FIFA World Cup 2022 marks, emblem, and assets, and run unique promotions to connect with passionate football fans around the world. It will also create engaging and creative content with educational messages as part of a multifaceted activation plan. "FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We're delighted to be partnered with a company like BYJU'S, which is also engaging communities and empowering young people wherever they may be in the world," said Kay Madati, FIFA's Chief Commercial Officer, in a statement.