ICC on Sunday unveiled the logo of the upcoming 2023 World Cup on the same day the Indian team led by MS Dhoni stood victorious over Sri Lanka to lift the ICC trophy in 2011. Six months out from the flagship men's ODI event, the Cricket World Cup has been developed with the 'Navarasa', nine emotions the game's audiences experience during the high-stakes action. A term in Indian theatre, the 'Navarasa' has been reimagined in a cricketing context, using symbols and colour to depict the emotions fans feel while living the drama and excitement of a World Cup match: joy, power, anguish, respect, pride, bravery, glory, wonder and passion, feelings which represent the reactions that a Cricket World Cup evokes.