ICC relents to broadcaster pressure on ‘media rights’ opaqueness, brings some clarity to tender process
The ICC has now decided to do the following:A) The base price (ICC has used the term 'benchmark' price) for the four-year rights cycle for all ICC matches in India is now being pegged at US$1.44b. B) The ICC is about to convey to broadcasters that a '2.8 multiplier formula' will be applied to the eight-year cycle, which means the base price for the eight-year cycle will be calculated at US$1.44b (base for four years) multiplied by 2.8, which works out to around US$4b.


