In a big announcement on Wednesday, Gautam Adani, the chairman of the Adani Group, has announced that the conglomerate will be sponsoring the Indian team travelling to Paris for the 2024 Olympics Games. With the Indian contingent in the last leg of its preparations for the 2024 Olympics, the Adani Group has pledged its whole-hearted support to the champions of the nation through a campaign with the theme #DeshkaGeetAtOlympics. The campaign centres around the athletes, who have spent hours and years in training to win and hear the national anthem after the victory.