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World Wrestling Entertainment Inc. will combine with Endeavor Group-owned mixed martial arts franchise UFC to form a new, publicly listed entertainment giant valued at about $21 billion, the companies said on Monday.
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World Wrestling Entertainment (WWE) and Ultimate Fighting Championship (UFC) have announced they will merge to create a $21.4bn sports entertainment giant.
World Wrestling Entertainment will combine with Endeavor Group-owned mixed martial arts franchise UFC to form a new, publicly listed entertainment giant valued at about US$21 billion, the companies said on Monday (Apr 3).
WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 US billion sports entertainment company.
The World Wrestling Entertainment (WWE) will be merging with Ultimate Fighting Championship (UFC) to form a new, publicly listed company after a multi-million-dollar deal was finalised. Endeavor Group Holdings, the parent company of UFC, announced that they will hold 51 per cent controlling interest in the new company while WWE shareholders will hold 49 per cent. WWE, owned by billionaire Vince McMahon, has been in the news regarding a potential takeover and in the aftermath of the new deal, WWE will be valued at $9.3 billion while UFC, which is owned by Endeavor, is valued at $12.1 billion.
WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company.
:Endeavor Group Holdings Inc, the parent of the popular UFC mixed martial arts franchise, said on Monday it will acquire entertainment firm World Wrestling Entertainment Inc in a deal valued at $9.3 billion.