India’s Women’s Premier League is a giant leap: we are hyped as much as the men
T he Women’s Premier League has everyone buzzing. To say I’ve never experienced anything like it before would be an understatement. Everything here is hyped to the max – training, meetings, games, crowds, most of all the media. Everywhere we turn, there are cameras filming. At Royal Challengers Bangalore the ambition is to be as big a brand, with as big a social media footprint, as Real Madrid or FC Barcelona. And at a franchise so well organised and ambitious as RCB, that means 18 cricket players and 20 content creators.