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Hummel's decision to tone down the details of Denmark's World Cup kit in protest against Qatar's human rights record was driven by the company's desire to be seen as a purpose-driven brand, industry experts told Reuters on Thursday.
In a quest to establish itself as the leading entertainment and sporting destination in the Gulf region, Saudi Arabia has been engaging in fierce competition with its neighbouring nations.
In a quest to establish itself as the leading entertainment and sporting destination in the Gulf region, Saudi Arabia has been engaging in fierce competition with its neighbouring nations.
LONDON: Manchester United would fetch a record amount for a football club should their American owners sell the English giants after 17 years at the helm, analysts said on Wednesday (Nov 23).
BEIJING: Gleaming football stadiums built for the Asian Cup may turn into "white elephants" after China withdrew as hosts, experts say, with President Xi Jinping's World Cup dreams more remote than ever.
The Indian Premier League has made millionaires out of young players, generated invaluable publicity for team owners and made the national cricket board one of the richest governing bodies in global sport.
FIFA is on target to reap record revenues of seven billion dollars on the back of this year's Qatar World Cup, president Gianni Infantino said Thursday as experts predicted a long-term financial boom for football. Infantino told the annual congress of the sport's world governing body that FIFA's finances were "great" and that it would beat its target of making $6.4 billion in the four years up to 2022 by $600 million.