La Liga launches Arabic TikTok account to connect with millions of Arab football fans
JEDDAH: Spanish football league La Liga on Saturday launched an Arabic account on TikTok in a bid to connect with millions of football fans in the Arab world. It is part of the league’s efforts to reach and engage with its followers in the Middle East and North Africa region, a media statement said. “We are thrilled to launch the Arabic TikTok account, as it represents the culmination of all the efforts La Liga has made in the MENA region over the past years,” said Maite Ventura, managing director for MENA. “We believe that Arab fans deserve high-quality digital content that meets their expectations.







