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PARIS : Winning athletes in Paris have received their medals on Louis Vuitton trays before being handed a Samsung flip phone to take a "victory selfie", heralding a new era of product placement at the Olympics that Los Angeles looks set to build upon.
PARIS : From selfies with Samsung phones on the podium to Louis Vuitton cases at the opening ceremony, the Paris Olympics have widened the scope for sponsors' product placement like never before, and this trend will continue in future Games, the International Olympic Committee said on Wednesday.
PARIS : Leon Marchand's golden Olympic exploits have propelled the French swimmer to a new level of fame and provided a boon for his sponsors, as well as creating potential openings for other brands.
PARIS : Bernard Arnault, France's wealthiest man and chief executive of luxury group LVMH, paid some 150 million euros ($163 million) to be the premium sponsor of the Paris Olympics'. At the Games' opening ceremony, his wares were placed front and centre of an extravaganza viewed by a global audience.
US singers Ariana Grande and Pharrell Williams are among the stars who have arrived in Paris where the Olympics opening ceremony is taking place.
Luxury perfume fans fans have the chance to get just under £50 off one of Paco Rabanne's 'compliment-grabbing' scents that has been a mainstay in many perfume lover's fragrance collection for the past two decades. Right now, a big 80ml bottle of the luxury label's Ultraviolet Eau de Parfum is just £36, offering a total saving of £47 from the usual RRP of almost £83.
CLEVELAND — Dressed in a Louis Vuitton metallic-silver jacket, South Carolina coach Dawn Staley had a golden afternoon in Cleveland, and was moved to tears after an emotional group hug with her team and players. After a difficult end to last season, the Gamecocks had a perfect 38-0 finish on Sunday.
While the No.1 seed South Carolina Gamecocks, who face the No. 3 seed NC State Wolfpack in the Final Four on Friday (7 p.m. ET on ESPN/ESPN+), have dominated opponents en route to a 36-0 record, head coach Dawn Staley has held her own with stylish looks.