LVMH announces 10-year sponsorship deal with Formula 1
PARIS :French luxury giant LVMH has reached a 10-year sponsorship deal with Formula 1 which covers its Louis Vuitton, Moet Hennessy and TAG Heuer brands, the company announced on Wednesday.
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Sailing-Britain and Italy all square in race to challenge for America's Cup
Britain and Italy were level-pegging in the first-to-seven America's Cup challenger final on Thursday, with one win apiece.
Paris sets new trend as the product placement Olympics
PARIS : Winning athletes in Paris have received their medals on Louis Vuitton trays before being handed a Samsung flip phone to take a "victory selfie", heralding a new era of product placement at the Olympics that Los Angeles looks set to build upon.
Next Games will have more product placement, commercial opportunities-IOC
PARIS : From selfies with Samsung phones on the podium to Louis Vuitton cases at the opening ceremony, the Paris Olympics have widened the scope for sponsors' product placement like never before, and this trend will continue in future Games, the International Olympic Committee said on Wednesday.
Leon Marchand's brand is on fire as his Olympic star rises
PARIS : Leon Marchand's golden Olympic exploits have propelled the French swimmer to a new level of fame and provided a boon for his sponsors, as well as creating potential openings for other brands.
LVMH's luxury wares earn top billing at Olympics opening
PARIS : Bernard Arnault, France's wealthiest man and chief executive of luxury group LVMH, paid some 150 million euros ($163 million) to be the premium sponsor of the Paris Olympics'. At the Games' opening ceremony, his wares were placed front and centre of an extravaganza viewed by a global audience.
Ariana Grande among celebrities in Paris at Olympics opening ceremony
US singers Ariana Grande and Pharrell Williams are among the stars who have arrived in Paris where the Olympics opening ceremony is taking place.