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The stunning announcement on Tuesday of a merger between the PGA Tour, DP World Tour and Saudi-backed LIV Golf could generate higher viewership, and loftier costs, for advertisers and sponsors to reach golf audiences, marketing experts said.
PGA Tour chief Jay Monahan said he understood being branded a "hypocrite" after brokering the stunning merger with LIV Golf.
Rory McIlroy is set to address the media later on Wednesday for the first time since the shock declaration of peace in golf's civil war.
The long-running stand-off in golf ended on Tuesday as the PGA Tour, European Tour and Saudi-backed LIV Golf circuit announced a landmark agreement to merge and form a commercial entity to unify golf.
The 9/11 Families United coalition condemned the "hypocrisy and greed" of PGA Tour leaders after the bombshell announcement on Tuesday that the Tour would merge with Saudi-backed LIV Golf.
WASHINGTON: Former president Donald Trump and other conservatives praised the planned merger of PGA Golf and Saudi-backed LIV, which would end an acrimonious battle for the world's top golfers, but some Democrats were less enthusiastic and the deal could face US government probes, experts said.
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FOX Business reporter Lauren Simonetti joined Americas Newsroom to break down what the change means for the world of golf.