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American Mikaela Shiffrin's bid for Alpine skiing history will inspire young fans but brands may be harder to sway as her sport fights to get a bigger share of the sponsorship pie, experts say.
American Mikaela Shiffrin claimed yet another record in her trophy-laden career as she secured an 83rd women's World Cup victory on Tuesday, moving her to the top of the list past her compatriot Lindsey Vonn.
American Mikaela Shiffrin claimed yet another record in her trophy-laden career as she secured an 83rd women's World Cup victory on Tuesday, moving her to the top of the list past her compatriot Lindsey Vonn.
Mikaela Shiffrin reached the summit of ski racing on Tuesday, passing fellow American Lindsey Vonn with victory in the giant slalom at Kronplatz to become the most successful female Alpine skier in World Cup history with an 83rd title.
American skier Mikaela Shiffrin was poised to take a record 83rd women's World Cup win on Tuesday after setting the fastest time in the first leg of a giant slalom in the Italian resort of Kronplatz.
American skier Mikaela Shiffrin's pursuit of a record-breaking 83rd World Cup victory will go on for at least another day.
Mikaela Shiffrin is on the cusp of making history.
American Mikaela Shiffrin equalled compatriot Lindsey Vonn's women's World Cup record by clinching her 82nd victory in the second giant slalom race in Kranjska Gora, Slovenia on Sunday.